Why Activity Matters in reaching today’s B2B technology buyer

Hendrik Oellers, Senior Director Sales DACH, Tech Target | Aufzeichnung vom 16.04.2020

When your potential customers are searching on technology pain points, evaluating competitors, reading buyer’s guides, visiting your site, downloading your webinars, white papers and case studies, and that activity is recent, frequent and accurate – that matters. And what matters even more is not just tracking IP addresses and companies doing that but monitoring actual known prospects – the individual buyers, influencers and champions who are exploring your solutions right now. And because of that, they are more likely to engage with you.

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