In 2021, our INTERNET WORLD EXPO fair was part of the successful COMMERCE WEEK. In the future, too, we wish to bring together the various key topics that concern retailers and manufacturers, and in addition, integrate the focus on digital marketing increasingly into our program. To achieve this goal, we have transformed the IWE and its digital platform COMMERCE WEEK into a completely new trade fair concept. Since 2022, we have been bundling a series of business events for decision-makers, doers and interested parties from a wide range of digital commerce and marketing sectors, all under the umbrella of the MOONOVA brand.
MOONOVA took off in February 2022: Due to pandemic restrictions, initially with a digital event week kicking off with a series of topic-focused networking events and an Expo & Conference in March 2023. The five-day inaugural event brought 175 speakers to the digital stage, inspiring 8,000 participants with 100 top-class sessions that remain available for viewing on-demand throughout the year on the MOONOVA Content Hub.
MOONOVA follows up on its tremendous success with two upcoming satellite events in the fall and an Expo & Conference in March 2023. Industry experts from the branch will present their successful business cases in exciting keynotes, talks and expert sessions that will inspire and pass on applicable know-how. All content will be curated and moderated by specialized journalists from recognized media brands – for live interaction with participants in selected locations. The focus will center on inspiration, know-how and the valuable exchange of information with the goal of driving your business success onwards as a company in a customer-centric, sustainable and positive manner with a positive impact.