Internet World sets new record

Closing Press Release

Internet World EXPO 2018

Internet World sets new record on 6th and 7th of March 2018, at Munich Exhibition Center


Munich, 8th of March 2018 – “Internet World EXPO 2018 / The eCommerce Fair” came to a close on the 7th of March 2018 after its two-day duration in Munich, setting new highs. The number of exhibitors rose to 420 (2017: 400), the number of visitors to 17,212 (2017: 16,400).


The rapid growth of Europe’s largest eCommerce event reflects the same rapid growth in online trade sales performance. In 2017, eCommerce in Germany registered an increase of 10.9 per cent in gross revenue to around 58 billion euros. This is the conclusion of a study, “Interactive Trade in Germany”, carried out by bevh (Federal Association for eCommerce and Mail Orders Germany). Multichannel traders proved to be particularly successful, managing an increase of 21 per cent to around 20 billion euros in 2017, up by around 3.5 billion euros on 2016’s figures.


The strongest exhibitor group at Internet World EXPO 2018 were the service providers from the world of eCommerce, i.e. service providers for shop-software, payment solutions, logistic solutions and agencies in the fields of technology and online marketing, along with special service providers such as for the shipment of goods within European territories. There was great public interest in the Fair’s four special exhibits concerning Content-Marketing (CMCX), Affiliate Marketing, the Digitalisation of the Point of Sale (POS connect), as well as the AmazonWorld Convention.


The exhibitors were very satisfied with the Fair. Henning Brandt, Head of Communication at Payment Service Provider, Computop, explained: “We look back once again on a successful Internet World, with valuable talks and contacts. Thanks to the event organisers for the great organisation!”


Shopware CEO Stefan Heyne showed similar enthusiasm: “Traditionally, the Internet World Expo in Munich is our first major eCommerce trade fair in the calendar year and, for us as the leading producer of shop systems, also one of the most important in Germany. The Internet World Expo convinced us once again this year with the quality of its leads, speakers and discussions at stands. We are already looking forward to the next session and will of course be back in 2019.”


There was also praise from Johannes W. Klinger, CEO of WEBSALE AG, a provider for B2C- and B2C shop software, and long-standing exhibitor at the EXPO: “Internet World is a fixed date in our annual calendar of events for the exchange and interaction with shop operators and technology partners.


This year too, we were able to establish many valuable contacts and present the innovation of our shop platforms in an optimal manner. This was reflected by the particularly positive visitor response to our integrated WEBSALE App in shop platforms and the new customer loyalty feature, “Prime-Shopping”.


Visitors to the Fair also voiced a positive impression: “Many thanks for the impressions and for a very convincing Fair: Interesting exhibitors, forward-minded discussions, good tips and tricks”, said Dr. Svetlana Maier of KH Software’s Marketing Division.


Dunja Koelwel, Head of Content for Fair organiser, Neue Mediengesellschaft Ulm mbH, added: “The intensive exchange with exhibitors and top class talks from specialists – these were always the criteria for the EXPO and I am pleased that this year, we once again produced a top performance.”


The next Internet World EXPO will take place, again in Munich, on the 12th and 13th March 2019 (


Press contact
Gabriel Kolar
Tel.: +49 (0)89 27272620
Fax.: +49 (0)89 27272621
Peter Sechehaye PR
Büro München
Stollbergstr. 11, 80539 München

Business contact
Dunja Koelwel
Tel.: +49 (0)89 74117-139
Fax.: +49 (0)89 74117-448
Neue Mediengesellschaft Ulm mbH
Büro München
Bayerstrasse 16a, 80335 München

About Internet World EXPO
Internet World EXPO – the E-Commerce Fair, is the leading fair for commercial issues in the German-speaking world. Founded in 1997 as the first specialist Fair for Online trade, the spectrum of topics has continuously extended, covering all E-Commerce relevant areas – Omnichannel, Multichannel, Payment, Marketing, Usability, Logistics, Software, und Social Media – to mention but a few. As a result of the convergence of online- and retail trade, Internet World EXPO has meanwhile become a must-attend event for all stationary traders and service providers. Internet World is a brand of the media- and advanced-training company, Neue Mediengesellschaft Ulm mbH, Munich. The company provides its target group of Internet professionals with knowledge from experts, cutting-edge news and important contacts through events such as Internet World Expo and various industry conferences, the Website and the fortnightly trade journal INTERNET WORLD Business.