Visitors to the INTERNET WORLD EXPO (March 12 & 13, 2019) will have the opportunity to attend five accompanying conferences during the leading retail trade fair: The AmazonWorld Convention, the Content Marketing Conference (CMCX), the FACEBOOK World Conference, the Google WORLD Conference and the POS connect Expert Congress.

INTERNET WORLD EXPO: Accompanying conferences as high-caliber advanced training formats

Munich, January 22, 2019_ The INTERNET WORLD EXPO not only provides a look at exciting trends and solutions for retail, but also offers – in addition to the gratis and popular TrendArena and the freely-accessible InfoArenas – five (fee-based) conferences focusing on a range of aspects relevant to the future of retail.

At the AmazonWorld Convention, participants receive concrete recommendations as to how they can get started as a vendor and seller on Amazon and how they can rapidly and sustainably optimize their strategy. Selection of topics:

  • Amazon marketplace management: An overview
  • More visitors, higher conversion, better product presentation
  • Forward-looking strategies: Amazon Echo

Further information and program at

Since 2011, the Content Marketing Conference (CMCX) has been the leading European business platform on the topic of content marketing: This is where all relevant market participants gather and set the trends for the coming years. Selection of topics:

  • adidas: Why MVP culture is part of the content strategy of adidas
  • BMW: Relaunch of – The new digital home of the brand
  • HDI: Customer Centricity – analyzing the right content for the target group

Further information and program at

At the Google WORLD Conference, Google marketers will learn from acknowledged specialists from agencies, companies and Google/YouTube itself, how to achieve greater advertising success on Google and YouTube in the future. The conference provides a venue for mutual exchange among participants and speakers. The speakers are also available after their talks for discussions. Selection of topics:

  • Content is King – Which content is most advantageous at Google?
  • Voice First: Why optimization for voice searching should be a part of every search and content strategy
  • How you can optimize your campaign with analysis tools

Further information and program at

The FACEBOOK World Conference examines how Facebook and Instagram perform in relation to other marketing efforts. This results in approaches for the development of new solutions. Selection of topics:

  • Network in transition: Where is the greatest potential for advertisers?
  • Defining campaign targets for Facebook
  • Can video advertising on Facebook and Instagram help to reach a broader target group as well as stimulate offline sales?

Further information and program at

On March 12, 2019 the “POS connect Expert Congress” will take place for the first time. Here, around 100 expert decision-makers will explore and discuss the future of digital retail at the new Messe München Conference Center. Selection of topics:

  • New technologies at the POS
  • The pedestrian zone: Shopping mile 4.0
  • Panel: Analytics at the POS – understanding the customers

Further information and program at

You will find the complete EXPO program at: