Visitors to the INTERNET WORLD EXPO (March 12 & 13, 2019) will discover a high-calibre and accessible range of information free of charge during the leading retail trade fair: In addition to the TrendArena, which focuses on important industry issues, experts from a range of specialist fields will present practical know-how and solution strategies for today’s retail-related problems at four InfoArenas.

INTERNET WORLD EXPO: InfoArenas provide practical know-how

Munich, February 6, 2019_The INTERNET WORLD EXPO presents in its halls not only exciting retail-related solutions and services, but also offers, at its various info venues, a wealth of practical know-how for several problems related to daily retail business. In short talks each lasting around 20 minutes, visitors can gather information covering various topics in the areas of E-Commerce & E-Commerce Services, Omnichannel, Online Marketing as well as Personalization, SEO & SEA,  Payment, Logistics & Fulfilment, and questions related to Infrastructure. Here a short excerpt from the topic portfolio:


  • 50% uplift thanks to cross-channel real-time personalization
  • Intelligent price control with AI
  • Long-term increase in shopping revenue – Automation as an opportunity
  • Artificial Intelligence and Big Data – Typical applications for online shops
  • Go customer centric or go home: The relevancy of strong customer retention
  • Amazon against the rest of the world – Transactional vs. experience driven commerce

Online Marketing

  • More transparency in the web through micro influencers
  • The optimal checkout process – 10 tips for more conversion
  • Measuring marketing impact
  • Meet your new customer at the checkout with loopingo!
  • “10 sales drivers & conversion-hacks for your online shop” – e-mail marketing trends
  • From e-mail marketing to customer-centric and data-based cross channel marketing


  • Protection against fraud – practical experience
  • Your opportunity for more sales: Purchasing in instalments is the key
  • Increased revenue with secure payment methods in omnichannel
  • SCHUFA-FraudPreCheck – An effective means of fraud protection in the digital age
  • Collection 20.20: Combination of human and machine for intelligent state-of-the-art receivables management
  • Omnichannel shopping with Alipay & WeChat Pay


  • Why you as e-commerce & omnichannel player stand to lose out to competitors without a logistics strategy
  • Guidelines for cooperation with alternative delivery services
  • Internationalization in e-commerce
  • “ShareHouse – the digital marketplace for storage facilities “
  • Fast as a rabbit, clever as a fox – How the SmartMaps platform can make your business successful
  • Successful omnichannel retailing thanks to the Unified Commerce platform & logistics approaches


You will find the complete EXPO program at:

About the Internet World Expo

Wer Trends, Lösungen und Dienstleister für Retail sucht, der kommt an der INTERNET WORLD EXPO – the commerce e-xperience – nicht vorbei. Bereits seit 1997 zeigt die Leitmesse für alle Handelsthemen im deutschsprachigen Raum das gesamte Portfolio von Retail-relevanten Themen wie Omnichannel, Mulitchannel, Payment, Marketing, Usability, Logistik, Software, und Social Media – um nur einige zu nennen. Durch das Zusammenwachsen von Onlinehandel und stationärem Handel ist die INTERNET WORLD EXPO mittlerweile damit eine Pflichtveranstaltung für alle stationären Händler und Dienstleister.


INTERNET WORLD EXPO ist eine Marke des Medien- und Weiterbildungsunternehmens Ebner Verlag Ulm. Das Unternehmen bedient mit der Messe „INTERNET WORLD EXPO“ und diversen Fachkongressen, der Website und der vierzehntägigen Fachzeitschrift INTERNET WORLD Business die Zielgruppe der Internet-Professionals mit profundem Fachwissen, topaktuellen News und wichtigen Kontakten. 2019 findet die 23. INTERNET WORLD EXPO vom 12. bis 13. März auf dem Münchner Messegelände statt.


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Shari Lüning                                                                    Dunja Koelwel
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