Visitors to the leading retail trade fair (March 12 & 13, 2019) will have the opportunity at the TrendArena to attend, among other things, talks by top speakers including Dorothée Bär, Frank Thelen, Max Amordeluso, Laura Noltemeyer, Holger Schmidt, Carl-Christian Buhr and Sami Haddadin, at no cost.
Munich, January 9, 2019_ The INTERNET WORLD EXPO has announced online this year’s TrendArena program. Trade fair visitors will not only cross paths here with all the relevant solution and service providers in the industry. With the TrendArena, which is accessible free of charge to all visitors, the trade fair also offers a strategy congress focused on digital commerce, featuring top-class participants.
Introductory remarks will be made by Dorothée Bär, State Minister for Digitization in the German Parliament. She will inform the audience about the current state of affairs concerning the progress being made by the Federal Government in the area of digitization.
The Minister will be followed by tech-investor Frank Thelen of the TV-based entertainment series DHDL, who has long prophesied that the coming ten years will present the greatest challenge in the history of humankind. With his investment capital he is seeking to become a German technology world market leader with a market capitalization of 100 billion euros plus. At the TrendArena, he will outline his vision, which will be followed by a book signing of his recently-published biography, at the stand of his holding Xentral.
From San Francisco to the INTERNET WORLD EXPO
Philip Raub, Founder and CEO of b8ta, will make the trip from San Francisco to Munich. His start-up has set itself the goal of revolutionizing stationary retail. The retail stores not only live from the customers who shop there, but from manufacturers who present their products there for a monthly placement fee.
One of the ‘fathers’ of Amazon’s Alexa, live and up-close
A further highlight on the first day of the trade fair will be Max Amordeluso, EU Lead Evangelist at Amazon EU Sàrl, who is also responsible for Amazon’s virtual assistant Alexa. He will explain how businesses can make use of Alexa to further intensify the interaction with their customers.
And at the end of the first day of the fair, “Designdschungel” influencer Laura Noltemeyer will provide a glimpse into future models of influencer marketing.
Things will get started on the second day of the trade fair with a keynote talk from the network economist and business journalist Holger Schmidt. His topic: “Platform Economy and the Next Steps in Digital Trading”. Things will then again take a more political turn: Carl-Christian Buhr, Deputy Cabinet Head of the EU Commission in the Cabinet of Commissioner Mariya Gabriel, will speak about where we currently stand in the digital single market.
Alexander Krock, Head of Google Cloud Customer Engineering Germany, Austria and Switzerland, will then provide a brief look behind the scenes at Google’s AI lab and disclose how retailers can optimize processes, reduce costs and develop new services through the help of artificial intelligence.
The future of robotics will come to life at the TrendArena
With Sami Haddadin, Head of the Munich School of Robotics and Machine Intelligence of the Technical University of Munich (TUM), the noontime session at the TrendArena on the second day will feature yet another high-profile speaker. His robot school has, for example, taught Panda system robotic arms, how to unlock locks using keys. What robots can do today and what it cannot will be the focus of Prof. Haddadin’s talk.
Numerous retailers will also be present at the TrendArena and will share stories from their everyday dealings: For instance, Michael Atug, CEO MAW Werkzeuge, and Stephanie Oppitz, CEO WindelManufaktur, will talk about their experiences with the online marketplaces Amazon and eBay.
Douglas CDO Vanessa Stützle will shed light on how the perfumery chain is helping to shape tomorrow’s online retail. The ins and outs of digitalizing a luxury outlet will be the focus of a talk by Stefan Hoffmann, CEO of Outletcity. And from Kerstin Schiefelbein, Founder of Visual Statements, visitors will discover how millennial customers can be attracted via data-based social commerce.
Frederic Knaudt, Founder of Picnic, will provide insight into how online food retailing can be made profitable. And Pia Poppenreiter, CEO of the platform Ohlala, which arranges paid dating, will explain how to finance an undertaking with venture capital from start-up to exit.
“At the INTERNET WORLD EXPO, we offer, as additional value for our visitors, this high quality content and speakers who provide special insight into strategies and trends in online retail, and which is freely accessible for everyone. At the Internet World Congress, which will follow in the fall of 2019, visitors can delve even more deeply into these topics – but then for a fee,” says Dunja Koelwel Head of Content EXPO & Conferences at Ebner Verlag, which organizes the event.
You will find the complete EXPO program at: www.internetworld-expo.de.