Michael Atug, CEO & operator of the Facebook group ‘Multichannel Rockstars’, MAW Werkzeuge GmbH
Michael Atug (www.ecommerce-rockstar.de) – E-commerce in Germany is inextricably linked to his name: Allow me, Michael Atug. For almost 20 years now, the bedrock of e-commerce has been in place. Over the years he has made a name for himself in the scene as a “ramp sow”, consultant, speaker, influencer and ultimately as a successful online retailer that hardly needs any introduction. Because Michael Atug is intertwined with the industry like no other. Michael Atug is simply the eCommerce rock star. His lectures and performances are passionate, authentic and always honest. Open sight and straight ahead – that is Michael Atug.
In 1995 Michael Atug founded MAW Werkzeug GmbH. Since then he has been very successful in selling machines and tools in the B2B and B2C segment. When he decided to adopt a multi-channel strategy in 2001 – i.e. to offer his goods both stationary and online – e-commerce in Germany was virtually still in its infancy. But Michael Atug recognized the immense potential of online trade even then. That’s what you might call a true pioneer. It’s no coincidence that his name today stands for an entire industry. His social media network “Multichannel Rockstars” now has almost 10,000 industry representatives.